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Sunday, 16 May 2010

Why are British women's breasts getting bigger?

This is a funny look at a strange phenomenon e.g. that British women's breasts are getting increasingly bigger every year. It seems that recently, the average British bra size has jumped from 34B to 36D, which means that while women's backs have grown one size, breasts have jumped up two.

Many department stores have increased the range of cup sizes on offer to meet the ballooning, er...humongous demand. In 2007 Marks & Spencer introduced the J cup. Earlier this year, Selfridges began stocking a K cup range, and its sales of D to G cups have risen by 50% year-on-year since 2005. Last week, Debenhams started stocking KK bras, which were previously only available in specialist stores.

In Britain where obesity is fast becoming the norm, you'd think there was a simple, fat-related reason for this, but it doesn't explain the jump in cup size, nor the biggest growth area in bra sales: smaller back size and bigger cup size. Judging by recent underwear figures, there are more slimmer women with larger boobs than ever before. Women are happy about this. Men are happy about this. But no one seems happy to explain why this is happening.

Perhaps it's nature's way of showing the supply and demand dynamic. If men want bigger boobs, then that's what they get. Or have I made a boob here?!

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